Farm Traveler’s 2020 Goals

I’ve read articles that tell you to NEVER tell people your goals.  I’ve also read articles that say you should tell EVERYONE your goals.  So, I’m kinda confused as to what to do.  However, I believe that by telling people your goals, you’re held accountable to those goals.   Setting goals and telling people about those goals gives you both an expectation as to what you’re going to do.  Of course, the chance of reaching those goals is greatly improved by laying out a plan of how you are going to accomplish them.  But, if you’ve ever planned a party or even a marriage proposal, you probably know that plans sometimes don’t work out as expected.  Former President and General, Dwight D. Eisenhower had some pretty factual thoughts on laying out plans, “Plans are useless, but planning is indispensable.” Basically, plans often fall apart because of new circumstances that we don’t take into account, but plans are important in helping us set a direction.

For the direction of Farm Traveler, I have a clear direction I want the podcast and the brand to go.  And to further go towards that direction, I’m planning on 2020 being a big year.  I have two simple, yet challenging, goals for Farm Traveler:

  1. Grow the podcast

  2.  Create more online content

Grow the podcast

The podcast is the bread and butter of Farm Traveler.  It’s so fun to interview people and learn more about where our food comes from.  I plan on continuing to produce podcast episodes as well as making more Ag 101 episodes.  So definitely look for more podcast episodes in 2020.  We will be searching for more guests, so if you or if you know someone that should come on the show, send us an email (!

Create more online content

We all have different learning modalities, whether that is auditory, kinesthetic (hands-on), or visually.  There is no doubt that videos are super popular now thanks to Facebook and YouTube.  People love watching how to cook, fix something, or even seeing some epic fail videos.  This year, I plan to start working on a pilot episode of a Farm Traveler video series.  The premise is visiting farms and ranches and going hands on with agriculture.  HOPEFULLY, that pilot will lead to monthly episodes of Farm Traveler videos on places like Facebook, YouTube, etc.

Here is where you come in!

I need your help: Keep Farm Traveler accountable!  I believe most of us truly want to learn where our food comes from.  We want to see the faces behind our food and see how they do it and why.  I want to share those stories and educate people on the importance and scale of the agriculture industry.  Help keep us accountable by making sure we follow through on these goals.  Just ask, “Hey!  Where are the episodes?!” or “When are you starting the series?!”  This engagement will help light the fire if it happens to get burnt out along the way.

I can’t wait to see what 2020 has in store.  And I can’t wait to bring you along the way.

Thanks for an AMAZING 2019.  We had over 23,000 downloads this year with the podcast, which isn’t bad at all for a first year podcast.  Maybe we can break 100,000 in 2020.

I will continue to keep you posted in the new year.  And don’t forget to share Farm Traveler will all your friends and family.

Merry Christmas, Happy Holidays, and Happy New Year!

– Trevor

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