Podcast Episode 67: Why a Second-Generation Family Farm Switched to Organic.


Sun Valley


Sun Valley Farms is an organic farm located in California that grows a plethora of organic vegetables and fruits as well as conventional crops.  In our interview today, Rogelio Ponce Jr joins us and explains the history of Sun Valley Farms, how his dad started and helped grow the business, their production methods, and much more!


Listen to the episode on the apps below:

itunes  spotify  1200x630wa  Untitled design (2)  Untitled design (1)  1200x630wa  red-sushi-logo.png

Don’t forget to check out Sun Valley Farms at the links below:

Sun Valley Farms Website

Sun Valley Farms on Instagram

Show Notes:

  • Start of Sun Valley Farms
  • Rogelio’s background
  • Production methods at Sun Valley.
  • Switching from conventional to organic.
  • Why they chose to grow organic.
  • What consumers understand about food production.
  • How COVID-19 has impacted your farm and distribution.
  • Hoe Sun Valley Farm’s workers are more like family
  • Produce boxes
  • Labor issues
  • Thoughts on the farmer/consumer relationship.


Call to Action:

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