Ep 152: The Importance of Building Brand Loyalty – Green Fork

This week, we will be talking with Deep Silver the Senior Director of Marketing at Fresh Prep, LLC, and Boskovich Family Farms. Deep recently helmed the launch of Green Fork, an inventive, fresh new line of salad kits, tender leaves, salad blends, and packaged veggies. The company is one of the very few vertically integrated produce companies meaning that they grow, process, pack, and deliver their own products. In our interview, Deep will tell us about her background and inception of Green Fork as well as CVOID’s impacts on creating the product. We’ll also talk about the importance of building brand loyalty, the power of convenience, and what Deep learned about the agriculture industry while creating this product.

Green Fork Fresh

Show Notes:

  • Deep to share background
  • Background of Boskovich Family Farms – 1915
  • Start of Green Fork
  • What goes into creating a new line like Green Fork?
  • Branding – Making your product stand out?
  • How does Green Fork spotlight farmers?
  • COVID Impacts – What effect did the pandemic have when it comes to launching a new product to the market like Green Fork?
  • Is the future of grocery shopping buying directly from farmers?
  • What Deep learned about agriculture while developing Green Fork.

Be sure to follow us on social media!




Subscribe here:


Call to Action

Want to stay up to date on the show, consider following our newsletter.  As a thank you for signing up, you’ll receive a FREE guide on 5 simple steps you can do to support farmers.  Sign Up HERE!


coming soon!

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.