175: Lessons on Opening a U-Pick Farm

Foodies to Farmers. Sounds cool right? Well in today’s episode, I’m chatting with Meg Neubauer from Pure Land Farm in McKinney Texas. A few years ago, Meg and her dad decided to start a u-pick farm in Texas, a few short years later, it’s an extremely successful farm! Meg will share details on their inspiration behind the farm, what went into finding the most ideal u-pick strategy (in terms of scheduling, payments, etc), and how important it is to listen to the wants and needs of customers. Meg will also share some cool news on how she is now writing a book that will help any farmer looking to get started at opening a u-pick farm.

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Show Notes:

Your background

Start of Pure Land Farm

What’s the food/farming scene like around Dallas?

Closed until May 2023, what’s going on at the farm in the off-season?

Why do you grow organic?

Finding the right marketing and booking strategy for u-pick

The importance of Facebook groups

Getting the farm ready for visitors

Info on Farm Tours and U-Pick

Advantages for consumers to finding local U-Pick farms?

Growing pains of starting agritourism

What advice would you give to farmers interested in starting a U-Pick operation?

Working on a book to help farmers!

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