179: An Etsy for Farmers and Ranchers?

On todays episode is Cassi Hammerness from Range Market.  What started out as an MBA project, is now an amazing online market place for farmers and ranchers to connect with consumers around the country.  This marketplace allows for ranchers to have higher profits and consumers to find various products and even search based on production techniques (i.e., grass finished beef, grain finished beef, organic, etc.).  In our interview today, Cassi and I will cover the inception of Range Market, how tools like this can help ranchers struggling to make a profit, and the challenges of juggling a full-time job with a passion project.  We’ll also talk about the importance of shortening the food supply chain, how they got word out of this website, and the future plans they have!  Check out Range Market at the links below.

Check out Range Market at the links below:

Range Market | Cardwell MT | Facebook

Range Market (@range_market) • Instagram photos and videos

Range Market | Range Market

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Show Notes:

Cassi’s background

The start of Range Market

What farms are involved?

Starting direct to consumer.

The profits of ranchers

Can ranchers make almost $15 per pound with selling online?

Was this a result of issue felt from the pandemic?

Importance of shortening the food supply chain

Can this help with sustainability?

Impact this is having on ranchers and consumers.

The benefits of knowing where your meat comes from.

The future of Range Market

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